Working remotely, working more flexibly, working on personal devices, greater use of contractors, increased automation. All these changes to how we work are picking up in pace, and these trends increasingly challenge business’ assumptions about the ownership of intellectual property created by their employees and contractors. Are you confident that your business actually owns its intellectual property?
“What should I do to create and protect a distinctive overall brand?”
A brand is an integral part of most businesses, and protecting it shouldn’t be an afterthought. Your brand is where reputation rests, and it’s valuable.
The COVID-19 pandemic has reportedly been something of a boon for the ongoing take-up of 3D printing, whether to make much-needed personal protective equipment, or because stretched supply chains have limited the availability of things like spare parts. The technology is already here, and now the necessity has come, so if you need to print out a widget, can you just do it?
Launching my new practice comes two years after I finished up at my previous full-time role, to initially take charge of my most important two clients as a stay-at-home dad. Over this time, I’ve been collecting my thoughts about the experience and adding them bit by bit into what has turned into something of an essay, perhaps a little rambling, and perhaps a little overtaken by forced changes affecting everyone during the pandemic, but which I thought would be worth sharing anyway on the launch of my new venture.
David is an experienced intellectual property lawyer, but also with significant general legal experience accumulated over 20 years’ experience at international law firms. Based in Perth, Western Australia, he founded Stratocumulus Legal in May 2020.
